by Dr. Boyce Watkins
At Your Black World, we had a strong and powerful protest of Fox News and the racist Bill O'Reilly. Shortly after our protest, I started to notice protests by other websites, such as ColorofChange.org, Moveon.org and others. I love the fact that groups are working hard to challenge Fox News for what they are doing to this election.
However, I am concerned that we in the blogosphere are starting to actually believe that getting petitions and having people sign them is going to actually change something. I spoke with the people at Color of Change, whom I respect for their amazing campaigning ability. When I asked what they planned to do with their petitions, I was told that they plan to present the signatures to Fox News when they reach 100,000. Fine idea, but I think that more might be required.
You see, Fox News can be like the devil: The devil enjoys when you pour grease on a grease fire. Fox enjoys the protests, they enjoy the petitions. They will receive the stack of signatures and likely throw them in the garbage. These individuals are intelligent enough to realize that controversy means ratings, and that the more liberals hate them, the more their conservative (sometimes highly racist) base loves them.
When it comes to Bill O'Reilly and others, you have to hit them where it hurts.
Corporate sponsors are a bit different from highly charged, Jerry Springer-like media outlets such as Fox. They are truly CONSERVATIVE (and not in a cutting-edge, insanely racist, Michelle Malkin- Ann Coulter sort of way...more like the "we don't like rocking the boat" kind of way). They don't like the controversy, because it puts their corporate brand at risk. Shaking their foundation makes the board members nervous and they take away their sponsorship of Fox News. That's how you hit em hard. Well, that's at least how you can marginalize them a bit more than they've already marginalized themselves.
Also, good old fashioned protest works as well. I agree with Rev. Jesse Jackson, who explained that bloggers do a lot of writing, but we don't actually get out there and get it done. I recommend forming protests and having people with picket signs, standing in front of Fox News' top 2 or 3 corporate sponsors.
That might be more effective than a list reminding Fox that 100,000 people hate their guts. To be honest, I think they already know that.