Four years ago, Evita Broughton celebrated Kwanzaa for the first time with her family — lighting a candle each night and discussing the respective principle.
But she hasn't celebrated the holiday since.
"It felt like a school project that lasted seven nights," said Broughton, 27, of Marietta, Ga. "I didn't feel like I had that connection. I tried to share my experiences with others but no one else was celebrating it."
Kwanzaa, which runs from Dec. 26 to Jan. 1, may be a mainstream holiday with greeting cards, postage stamps and public celebrations, but experts say its popularity is receding.
It will not be getting a boost from the first family. The Obamas do not personally celebrate Kwanzaa, according to White House aides, though a written message from the president is likely, in keeping with the practice of his most recent predecessors, Presidents George W. Bush and Bill Clinton.
Kwanzaa was created in 1966 by Maulana Ron Karenga, a professor at California State University, Long Beach, who is also executive director of the African American Cultural Center in Los Angeles.