The nation’s black newspaper executives are asking for $10 million from the U.S. Census Bureau to advertise for the 2010 Census, but the government is reportedly only offering $2.5 million.
NNPA officials told Richard Prince - who writes a diversity column for The Robert C. Maynard Institute for Journalism Education - that the NNPA would use the $10 million in advertising to encourage African Americans across the country to participate in the 2010 Census.
Commerce officials said the Census Bureau would take a second look at its $300 million communications campaign to determine if there are ways to make it better. The bureau kicks off its ad campaign next month and will conduct its head count via mail and door-to-door canvassing next spring.
Last month, a coalition of civil rights leaders met with U.S. Commerce Secretary Gary Locke in an effort to prevent an undercount of African-Americans in the upcoming 2010 Census. In 2000, the Census Bureau said about 4.5 million people were mistakenly overlooked - mostly African Americans and Hispanics.